On last week’s radio program (www.thejohnadamshow.com) based in Scottsdale, we discussed the difference between sales and marketing. Then the topic came up several times at several of our clients including Phoenix-based PGI Solutions (www.pgisolutionsllc.com), ICM Document Solutions (www.icmconv.com) and PADT Medical (www.padtmedical.com).How about this explanation using a golf analogy?
The salesperson is a golfer. In the end he or she must hit the ball (ie, close the deal).
The marketer does everything else – selecting and buying the clubs, balls, tees – and choosing (and often scheduling) the golf courses and partners. The courses, equipment and partners should match the company’s target, offering and differentiation.
If the partners have no interest in playing with the salesperson, that’s a mismatch on the target. The marketer failed. If they are interested, success!
If the equipment and course don’t match the salesperson or the company, there has been a breakdown on putting together the marketing tactics needed to win. If they match, success!
In the end if the marketer does a perfect job of matching partners, equipment and the course, and the salesperson has a great day, who gets the credit?
And if it’s a bad day, who gets blamed? J
Sales and marketing must work together for optimal success. At Growth Nation we create the right strategies and implement the most important tactics to grow your business.
All the best, Doug Bruhnke - CEO at Growth Nation (Scottsdale, AZ USA)
