Surprise isn’t always good. Surprise, you have a flat tire! Surprise, a tree fell on your house! Hey, you know what I mean.

Surprise can be a good thing. Surprise, you won the lottery! Surprise, you just picked up an unexpected customer! Good stuff.

In marketing, surprise is almost always a good thing. Surprise, there’s a new fun video game (Wii) that’s a blast to play for all ages! Surprise, ‘Crazy Eddie’ crushes electronics with a hammer! (am I dating myself here?)

I’ll be talking about that this week on the John Adam Show, Friday at 9:00am, KFNN 1510 in Phoenix. www.thejohnadamshow.com  

Bob Orndorff – guest on John’s show Friday September 12th – has a new book called The PITA Principle (Pain In The Ass), which catches you off guard with the reference to the Peter Principle (dating myself again).

iLinc www.ilinc.com is a web conferencing company that started a green counter where you can keep track of energy savings by having meetings online.

True Cloud www.truecloud.com offers ‘less IT, more growth’. Wow – I can sign up for that!

Affordable Image www.affordableimage.com marketing packages down to $99, for any size company. Cool – like the 99 cent store for businesses.

Succeed Corporation www.succeed.com builds technology and product delivery systems that allow anyone from home to be an e-tailer without the hassle of buying, storing and shipping products.

Globiz Solutions www.globizsolutions.com provides anyone the ability to have a private assistant across the world at low cost to check your e-mails and do a myriad of chores to save you time and money.

Like Robert and the sugar-cookie guns in the mail that we discussed on-air, be original! Blaze a new trail! Stand out in your product and marketing!  Surprise people!

At Growth Nation, we let our customers stand out and be the star.


Doug Bruhnke
Growth Nation
Scottsdale, AZ USA