We just presented "Bringing New Products or Services to Market" to a group of entrepreneurs at Arizona Angels here in Scottsdale.  We discussed the top 17 launch mistakes, gave a summary of how to brand, plan and implement products/services, and provided the top 10 to-do's.

  1. Define your #1 target, and embrace them.
  2. Have few or no delusions - see the world clearly.
  3. Research and test your idea.
  4. Have a process - including stage gates to dump out if needed along the way.
  5. Plan - have an overall plan, and be flexible!
  6. Stand out in a good way.
  7. Launch - have a separate launch plan, with timing and contingencies.
  8. Don't do everything yourself - pull in key expert resources.
  9. Have sufficient resources - people and money.
  10. Maintain clarity and focus - on the market, your target, the product and your people.

Happy launches!

All the best, Doug Bruhnke

Growth Nation