This week Doug Bruhnke of Growth Nation participated with other social media experts in Social Media 2010. The event was held in Mesa, Arizona by Greater Phoenix SCORE and the Arizona Department of Education, sponsored by Constant Contact. The keynote speaker was the amazing Lon Safko, author of The Social Media Bible.
During the last day of the program, we presented a summary of information for business owners to 'get social' and grow. Here is some information from that section of the program presented by Growth Nation.
Getting Social To Grow
1. Know Your Brand - Talk to your target directly.
• Target
• Offering
• Differentiation
• Message
2. Have a Plan - Integrate in your social media plan.
• For Your Business(es)
• For Marketing (Including Social Media)
• For Growth
3. Execute Your Plan - Stick to it!
• Have Accountability
• Develop and Monitor Metrics
• Have a Business Process
• Coordinate Social Media and Social Networking - With these basics...
1. Website(s)
2. Integrated Blog(s)
3. Twitter
4. Facebook
5. Linkedin
6. Merchant Circle
7. ZoomInfo
8. Naymz
9. Google Profile
10. Fast Company
11. BizNik
12. Konnects
13. Listorius
14. Yelp
15. Urban Spoon
16. Plaxo
17. Meetup
18. Ping.fm
19. YouTube
20. Other Sites In Your Business Area
If you have questions, please give us a call.
Thank you. Doug Bruhnke
Growth Nation
www.growthnation.com
www.twitter.com/growthnation
